Placements 2017

Years of hard work done on the sturdy benches of college classrooms finally pays off in the form of placements. The year 2017 has been massive on all accounts for the students of Jagran Lakecity University, placements were no less. Gracefully navigating their way through the grueling tests, many of our brilliant students came out victorious with jobs in hand with the highest package going 4.8 LPA. Here is a detailed list of our successfully placed students.

Jaro Education, Mumbai

·         Devyani Saxena (Bachelor of Management Studies)

Certination Solution and Services, Noida

·         Chetna Dagar (B. Tech, Computer Science)

Ways2Capital, Indore

·         Anvid Dubey (Bachelor of Commerce (Honours))

·         Meghna Singh (Bachelor of Commerce (Banking & Finance))

·         Yashraj Khalko (Bachelor of Commerce (Banking & Finance))

·         Natasha Shrivastava (Bachelor of Business Administration)

·         Mohit Pandey (Bachelor of Business Administration)

·         Payal (Bachelor of Business Administration)

·         Jai Singh Verma (Bachelor of Business Administration)

The Leela, Goa

·         Akansha Gour (B.Sc. Hotel Management)

·         Anshul Raghuvanshi (B.Sc. Hotel Management)

·         Arun Thakur (B.Sc. Hotel Management)

·         Baljeet Singh Bhogal (B.Sc. Hotel Management)

·         Chakshu Maharshi (B.Sc. Hotel Management)

·         Deeksha Shrivastav (B.Sc. Hotel Management)

·         Harshal Mungre (B.Sc. Hotel Management)

·         Himanshi Tomar (B.Sc. Hotel Management)

·         Meghna Sharma (B.Sc. Hotel Management)

·         Mohd. Sana Ullah Khan (B.Sc. Hotel Management)

·         Paridhi Upadhyay (B.Sc. Hotel Management)

·         Sharukh Hussain (B.Sc. Hotel Management)

·         Shikha Motwani (B.Sc. Hotel Management)

·         Shrenik Mehta (B.Sc. Hotel Management)

·         Shreya Gupta (B.Sc. Hotel Management)

·         Shubham Nagar (B.Sc. Hotel Management)

·         Shubham Singh (B.Sc. Hotel Management)

·         Vikram Singh Rajput (B.Sc. Hotel Management)

·         Mohit Khantwal (B.Sc. Hotel Management)

·         Somya Shabani (B.Sc. Hotel Management)

Courtyard by Marriot, Bhopal

·         Somya Shabani (B.Sc. Hotel Management)

·         Simran Bakshi (B.Sc. Hotel Management)

Congratulations….!!

Being good is not a destination, but a journey: Kapil Arora, President, Ogilvy

Advertising learnt from the journalistic world in purposeful advertising. But perhaps it’s time that journalism takes a leaf out of advertising and deploys the dynamics of storytelling. Journalism has always been the moral compass of the modern society. It has its very critical role in the way the world behaves, understands and comprehends reality. Its core objective of bringing the truth in front of people and questioning whatever is not right with the world but also lauding and sharing what’s right with the world.

Having said that I want to share how the world of advertising and communication is changing. So how do we sell or promote products to you. Primarily from two perspectives: functional or emotional. Either I tell you to buy a product or service as to why it is best for you, how it benefits you, or we tell you how it makes you feel how it makes your life better, simpler, easier and more fun.

If we answer these set of questions convincingly, we have a good chance of converting a large group of consumers who would say I would buy that product. For a good sixty to seventy years we have happily worked down on this principle. But there has been change. There has been a geo political change, social change, economic slowdown and all that. However, in the world of brands, I would say there have been two changes. The first being Access. The second being Accountability.

From consumers’ perspectives, they have access to brands, access to information, to everything we do. There is no place to hide. So as result brands are much more Accountable. This seems like a simple small thing. But for a brand that’s got commercial at heart, and whose perspective is to sell more, this has brought a big change.

Today, a brand is what a brand does. There is no place to hide because they are held accountable. This has led to a lot of changes in the way the brands and companies communicate. For example earlier if we were doing advertising for a bottled water, we would say “ here’s a bottled water that refreshes like no other brand does “.But now we would say “ The purest bottled water from a brand that is committed to keep lakes and rivers in the country clean”. The moment we do this, the consumer sees us differently. But the essence is not just in saying but doing. Or else consumers are extremely smart and aware and see through white lies.

This has given way to what experts call “ Responsible Consumption” The CMO of Unilever in 2015 said that the market for responsible consumption is $400 billion in 2015 alone and growing in high double digits.

So while from a journalistic world, being responsible is finding back your moral compass, from a brand world, it makes business sense to also be responsible. The big difference between the above bottled water example and regular advertising is the word “Purpose”. This has become a super strategic tool. Tesla has done it, and so has Coca-Cola and so has Dove. All in their unique style and belief. The golden rule is being genuine.

Like all top agencies, Ogilvy has a big model which we believe helps the brands find their best self, their inner greatness and we call this the Big Ideal. It taps into the cultural tensions that exist in consumers’ lives and marries it with brands best self and tells us what purpose the brand works for.

Communities: Student Services Cell, Jagran Lakecity University

Staying true to the motto Igniting minds; changing lives, the Jagran Lakecity University constantly ventures new avenues to give our students an edge over the crowd.

The student communities at JLU Bhopal have been introduced with the purpose of providing the students with the open space to pursue something of higher interest. The interests of a student other than academic often go unnoticed. These likings however can lead to the intellectual growth of an individual. Students at JLU Bhopal can choose to be a part of any of the ten student communities based on their interest. The communities are:

·       Adventure and Trekking – For the adrenaline junkies out there, this is the perfect community where fun activities like local trekking, adventure sports, in-house camps and activities and adventure tours are conducted. This is the perfect place for the students who live off the escapade.

·        Sports – Unlike a normal sports community, this group will enable the students to be a part of any sports tournament happening around the city with constant updates. There is a live blog and video section where students may post information about an upcoming event or their achievements. It is a great platform for the sport lovers in the campus.

·       Dance, Drama and Music– This group is an amazing opportunity for the dance and music lovers on campus. From having access to first-hand information about competitions and shows around the city to having the opportunity of being the cultural task force of the university, this group has it all.

·      Creative – The creative community gives its students a chance to pacify their artistic sides. Being a part of this community, a student gets the chance to be a part of the creative team in a university. From planning an event to its execution and the brainstorming in between, this community will serve to the imaginative side of you boundlessly.

·       Industry Interface – College life is the intermediate step between school and work, this is the place where people mature and build themselves up for the work life ahead. Industry interface is a great community for getting an exposure to the industry life while understanding the minutiae, dos, and don’ts of a corporate life.

·       Charcha Around – Keeping yourself updated about the University trends will now be easy thanks to the Charcha Around Community. From what is trending in the city to the latest places to hangout, every happening detail of the city can be posted onto this group. As the name suggests, this group will serve you with updates of all that is going around hot on the silver salver.

·        Social Volunteering – To attend to one’s social responsibility, this community is the apt place to be. Being a part of the social volunteering community, the students get a chance to be a part of the in house social initiatives, opportunities to collaborate with NGOs for events, space for raising social camps on personal level and a deep knowledge about the functioning of CSR (Corporate Social Responsibility).

·    Careers – Just enrolling oneself in a course does not decide their destiny. The career community of student services cell fine tunes the students professionally by providing counseling and personality development classes. The art of resume writing, CV and cover letter preparations are also taught along with certified diploma programs.

·      Techno-Savvies – If gadgets are your forte, techno savvies is your place to be. Along with serving to the gamer in you, this community is also keeps a check on the latest gadgets available. It is a great opportunity for the gadget gurus in the campus to showcase their knowledge.

·      Readers and Writers – As the name suggests, the readers and writers community is a great platform for the literature lovers on campus. Being a part of this community will present numerous opportunities for the students to be a part of book launches, book fairs, and many more creative events. 

When you are as good as your next move: National West-Zone Chess Tournament 2017-18

The game of chess isn’t just about understanding your game well, but about reading your opponent better. The ancient game originated in India before the 7^th century. The game was designed as a way of determining battle tactics and being prepared for the possible next move of the enemy. The chess we know today is just limited to honing one’s strategy and far thinking capabilities. Out of all the board games ever designed, chess remains to be the trickiest of them all.

Research has proved that playing a game triggers logical thinking in an individual. The game of chess however has taken logical thinking to another level where chess players often are more analytical than non-chess players. It also improves one’s ability to memorize and solving a problem. Many ailments like the Alzheimer’s disease and Schizophrenia can be overcome to a large extent by playing chess.

In honor of the historical game, the National West-Zone Chess Tournament 2017-18 was organized at the JagranLakecity University, Bhopal. The tournament saw a participation of over 58 teams, men’s and 38 teams, women’s from Madhya Pradesh, Maharashtra, Gujarat, and Rajasthan, the tournament proved to be a battle of minds in all magnitudes. The tournament was broken into two segments where the men mind combated each other from 27^th Oct to 31^st Oct and women from 4^thNov to 8^th Nov. The individual ceremonies were inaugurated by Shri. Hari Mohan Gupta, Chancellor, Jagran Lakecity University and the man who has ‘Olympian’ attached to his glorious name, Mr. Ashok Dhyan Chand.

Like every battle comes out with a champion, this one did too. The gold medal (Men’s) was bagged by Savitribai Phule University, Pune, silver medal by University of Mumbaiand bronze medal by RTM University, Nagpur. The gold medal (Women’s) was bagged by RTM Nagpur University, silver medal by Shivaji University, Kolhapur and bronze medal by RGPV, Bhopal. The medals and trophies were awarded to the contestants by Dr. Anoop Swarup, Vice Chancellor, JLU Bhopal, Dr. Vivek Khare, Dean Academics, Dr. C.A. Gurudath, Dean Academics, Mr. Pankaj Das, Deputy Registrar, and Chief Arbiter, Mr. Kapil Saxena.

Gold Medal (Men’s) – Savitribai Phule University, Pune

·         Shantanu Mirashi

·         Sourav Sahoo

·         Nikhil Dixit

·         Ranveer Mohite

·         Vedant Pimpalkhare

Silver Medal (Men’s) – University of Mumbai

·         Sudarshan Vaikund

·         Harsh Mangesh Ghag

·         Rahul Rajan Pawar

·         Chirag Sarkar

·         Sanjeev Nair

Bronze Medal (Men’s) – RTM University, Nagpur

·         Shubham Lakudkar

·         Saurabh Lokhande

·         Pujjam Bansod

·         Mayur Shelke

·         Prasad Aurangabadkar

Gold Medal (Women’s) – RTM Nagpur University

·         Amruta Amate

·         Shweta Gole

·         Aditi Patel

·         R Nagalakshmi

Silver Medal (Women’s) – Shivaji University, Kolhapur

·         Pornima Upalavikar

·         Shweta Bhandare

·         Vaishnavi Akhade

·         Shruti Gurav

Bronze Medal (Women’s) – RGPV, Bhopal

·         Mohita Singh

·         Deeksha Kasture

·         Aditi Shrivastava

           Nupur Goyal

Drive to XXL Dreams: Sanskriti Parihar, BAJMC, Jagran Lakecity University

The first thing that comes to my mind after being asked about my hobby is “when my hobby became my passion,” I am not aware. But certainly, I know I love to express myself through writing. The day I started writing was the day when I first experienced how it feels to be alive, in love with the people, and in love with the surroundings. I began expressing through poems and short stories. I experimented with my skills by writing in the guest columns of newspapers and writing letters to the editor. Non-fiction is my forte. I believe writing demands experience and I love exploring, travelling and socializing. I am of the extrovert kind.

I started reading with fairy tale books, romance novels, biographies, motivational books. As reading books became my favourite pass time I had a strong desire to write one of mine. I am eager to do things at the youngest age possible. The idea of 'Drive to XXL Dreams' is inspired by my real life events. I am studying in III Semester BA (Journalism and Mass Communication). Coming into the world of media was not as easy as it looks.  I sacrificed my two years studying for the JEE entrance test. But these two years turned into a sad walk for me. My destiny brought me to JLU School of Media and Communication fighting all those criticizing comments of friends and relatives. I used to wonder why my generation is behind the rat race of entering into engineering and medical colleges. People hardly appreciate students entering journalism, media, film making and photography.

I thought of meeting people who went against the norms like me and did something that was different and innovative.  I met Mr. Vishnu Manohar who runs a very famous restaurant chain in Nagpur “Vishnu ji ki rasoi”. He holds the Guinness book of world record for 53 hours of continuous cooking. I even met few people like Advocate Vinay Thakur (65 yrs) who quit his profession at the age of 35 and continued with his passion for photography in later years of his life. Today, he is a professional photographer and a Nikon School Mentor.

I found that these people have the ability to inspire people across all age groups and their stories are powerful enough to ignite the present generation. Thus, I thought to compile the experiences of 20 such achievers who ones doubted themselves, but with faith and believe they went on to become one of the greatest names in the industry.

Dreams are so amazing. The ones we see with closed eyes are the figments of our imagination, the ones we see in broad daylight are the ones that become our inspiration. Leaving cosy lives and moving to a bustling environment to fulfil their dreams and passion is not everyone’s cup of tea.

The book ‘Drive to XXL Dreams’ features 20 inspiring stories of people from Nagpur who dared to transform their XXL dreams and passion into a profession. These people believed that someday their intangible ideas would take a shape. After all dreaming big is a full-time job!

Everyone in the book has a relentless bank of energy that makes them stubborn enough to overcome every obstacle. Coming from various different fields in life, the one thing common for them was their passion and determination. This made them sacrifice their comforts and work hard for their plan of action to make their dream a reality. Having the courage to trust your heart and not being influenced by the conflicting notions of mind is challenging indeed. Through this book, I have tried to portray the heroes of Nagpur who dared to think beyond conventional career options. This book is written to encourage and motivate the new generation to motivate them to listen to their heart and chase what they love.

Have the courage to dream.

Have the courage to fight.

Have the courage to win.

Have the courage to follow your passion.

And see what follows!

This book became one of the mediums to express revolutionary ideas within myself. It is enough to create a spark within the readers who are willing to live for their passion. After every chapter, there is a section called ‘from the horse’s mouth’. This section would help in implementing the ideas in daily routine in order to be successful in the respective chosen fields.

I owe my achievement to Jagran School of Journalism and Communication for guiding me and Dr. Jayanta Panda, Associate professor, a friend, philosopher and guide for mentoring me at every stage and making me believe in myself “Do what your heart says and never get influenced by what others condemn”. Jagran Lakecity University gave me opportunity to develop and polish my skills by initiating various classroom activities and practical learning.